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      <image:title>Work - Dakin Farm</image:title>
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      <image:title>Work - Sunday River Ski Resort</image:title>
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      <image:title>Work - Sunday River Ski Resort</image:title>
      <image:caption>Sunday River End of Season Newsletter</image:caption>
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      <image:title>Work - Sunday River Ski Resort</image:title>
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    <loc>https://www.emilylopuski.com/work/north-spore</loc>
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    <lastmod>2026-02-18</lastmod>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Pre-sale launch campaign for the first outdoor mushroom garden bed, including an animated GIF asset to showcase interchangeable covers and reinforce key differentiators.</image:caption>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Optimized trigger timing post-second order to deliver dynamic incentive logic and personalized product recommendations, increasing repeat purchase velocity.</image:caption>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Cart recovery email leveraging countdown timer urgency and dynamic loyalty personalization to surface real-time point balances, with conditional content prompting sign-up for non-members.</image:caption>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Targeted promotional email campaign built around product-specific value propositions, reinforcing key differentiators to support both conversion and customer clarity</image:caption>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Re-engagement workflow leveraging dynamic promo banners, conditional discount logic, and personalized product recommendations based on browse behavior and new product launches.</image:caption>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Comprehensive post-purchase lifecycle series delivering product-specific grow guidance across 21 emails and 6 category splits, designed to equip customers with the knowledge needed for a successful first grow.</image:caption>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Category-focused campaign featuring products aligned with emerging functional wellness search trends.</image:caption>
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      <image:title>Work - North Spore</image:title>
      <image:caption>Holiday campaign developed to blend content and commerce, the series paired seasonal recipe inspiration with shoppable product moments and a layered promotional incentive to drive repeat purchase.</image:caption>
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