North Spore

Email & SMS Lifecycle Marketing

Industry
Ecommerce | Mushroom Cultivation

Years
2024-2026

North Spore is a mushroom cultivation and wellness brand serving everyone from home growers to professional labs.

As Retention Marketing Manager, I owned end-to-end lifecycle email and SMS program development and optimization, from strategy and segmentation, to email design and technical execution. Using dynamic content and behavioral data, I delivered personalized journeys and campaigns that simplified product discovery and drove repeat purchase growth.

Work Samples

Direct-Send Campaigns

Pre-sale launch campaign for the first outdoor mushroom garden bed, including an animated GIF asset to showcase interchangeable covers and reinforce key differentiators.

Pre-sale launch campaign for the first outdoor mushroom garden bed, including an animated GIF asset to showcase interchangeable covers and reinforce key differentiators.

Targeted promotional email campaign built around product-specific value propositions, reinforcing key differentiators to support both conversion and customer clarity

Targeted promotional email campaign built around product-specific value propositions, reinforcing key differentiators to support both conversion and customer clarity

Category-focused campaign featuring products aligned with emerging functional wellness search trends.

Category-focused campaign featuring products aligned with emerging functional wellness search trends.

Holiday campaign developed to blend content and commerce, the series paired seasonal recipe inspiration with shoppable product moments and a layered promotional incentive to drive repeat purchase.

Holiday campaign developed to blend content and commerce, the series paired seasonal recipe inspiration with shoppable product moments and a layered promotional incentive to drive repeat purchase.

Automated Flows

Optimized trigger timing post-second order to deliver dynamic incentive logic and personalized product recommendations, increasing repeat purchase velocity.

Optimized trigger timing post-second order to deliver dynamic incentive logic and personalized product recommendations, increasing repeat purchase velocity.

Cart recovery email leveraging countdown timer urgency and dynamic loyalty personalization to surface real-time point balances, with conditional content prompting sign-up for non-members.

Cart recovery email leveraging countdown timer urgency and dynamic loyalty personalization to surface real-time point balances, with conditional content prompting sign-up for non-members.

Re-engagement workflow leveraging dynamic promo banners, conditional discount logic, and personalized product recommendations based on browse behavior and new product launches.

Re-engagement workflow leveraging dynamic promo banners, conditional discount logic, and personalized product recommendations based on browse behavior and new product launches.

Comprehensive post-purchase lifecycle series delivering product-specific grow guidance across 21 emails and 6 category splits, designed to equip customers with the knowledge needed for a successful first grow.

Comprehensive post-purchase lifecycle series delivering product-specific grow guidance across 21 emails and 6 category splits, designed to equip customers with the knowledge needed for a successful first grow.

The work presented here was created as part of my roles within the respective organizations listed. All materials remain the property of those businesses. Case studies and examples may be condensed or anonymized for confidentiality purposes.

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